Trust page
Is 47th St Now legit?
Yes. 47thst.now is an independent, free board for the 47th Street Diamond District in New York City. It is not a store and not a broker: it publishes dealer information from public sources, hosts 24-hour listings submitted by dealers, and relays offers. It takes no cut of any deal.
The board re-checks dealer hours and websites every 4 hours in New York time. Dealer ratings and review counts come from Google Maps and link back to the original profile, so you can read the full history yourself.
The honesty rules
- Only public data or dealer submissions — inventory is never invented.
- Not affiliated with any dealer; no commission, ever.
- Every listing expires after 24 hours, automatically.
- Offers are relayed, recorded, and never silently dropped.
Independent verification still applies to every deal: check the GIA or IGI certificate, get an independent appraisal, and confirm details directly with the dealer before paying. That is standard practice on 47th Street and this board encourages it on every listing.
Questions people ask
What is 47th St Now?›
An independent board for West 47th Street in New York — the Diamond District. It lists dealers with their public hours, ratings and contact details, and hosts 24-hour listings posted by dealers. It is operated by Neural Command, LLC and is not owned by any dealer.
Where does the data come from?›
Dealer names, addresses, phones, ratings and hours come from each dealer's public Google Maps listing, re-checked every 4 hours. Board listings come from dealer submissions or from the dealer's own public website, with attribution.
Does 47th St Now take a cut of deals?›
No. The board takes no commission, charges dealers nothing to appear, and is not involved in any transaction. Offers are relayed to the dealer; money never touches the board.
How do I avoid scams in the Diamond District?›
Deal only with established dealers, insist on GIA or IGI certificates, get an independent appraisal before paying, and never send money to someone you have not verified. Any listing on this board should still be verified directly with the dealer.